Fashionably "Green"
The owl at the top of this post has nothing to do with what I've written. It's only there to encourage you to click the link, because people love owls. When I studied theology in my youth there was a growing movement of Christian capitalism that, with its roots in American middle class gospel respectability, leached into the spiritual lives of people in the UK. The symptoms of this movement were an increasingly branded form of religion: the right type of cover on your Bible, the latest moody quasi-religious Jesus-is-my-girlfriend album by a young solo guitarist, the proliferation of greetings cards with a Bible reference printed in front of an inspiring sunset. There was a huge wave of tat produced, sold in a chain of high street shops called Wesley Owen, products that demonstrated devotion to the ideal. We called it "Christian Crap". It was a strangely expensive collection of items that accumulated on top of an ideology like foam on water - superfici...